Education History:
Connection to Lamar: 果冻传媒 Alumnus
Former Associate Dean, Twice Interim Dean, Coordinator of Graduate Studies, and Professor of Marketing at 果冻传媒's College of Business.
Honors and Awards: 果冻传媒's Distinguished Alumnus Award in 2006.
Affiliations: Journal of Services Marketing and the Journal of Product and Brand Management
He served as president of the Rotary Club of Beaumont and Temple Emanuel and was also Chairman of Goodwill Industries of Southeast Texas.
Known for: He has published over sixty scholarly articles and presented many papers on a wide range of marketing topics as well as effective leadership, ethics, and social responsibility. He also served on the editorial review boards of five marketing journals.